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The Thailand Tourism Awards is regarded a positive measure that helps promote the tourism industry. It helps ensure as well as increase credibility among both domestic and international tourists, and is also a major tool for Thailand's sustainable tourism development. These days, the Thai tourism industry is considered a model of quality assurance for worldwide tourism. To instill awareness and promote responsible management in tourism among tourism entrepreneurs, ultimately leading to sustainable tourism, the TAT initiated the Thailand Tourism Awards project for the first time in 1996, and has consistently organised the event every two years.
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